IT and our future

                   ONLINE MARKETING INTRODUCTION American Marketing Association defines a brand as “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term of brand is trademark”. Brands are seen as complex social phenomena which have a huge value for companies and customers. A brands’ goal is identification of a product and its producer as to differentiate the offering in a valued way and command margin. On the contrary, “customer journey” describes the “tour” a customer goes through before purchasing, ordering or asking for a certain product or service of a company. It shows what kind of touch points are responsible for a potential consumer to finally end up on a company’s website. This journey can last a few hours or even days. The so-called touch points are classy advertisements as TV or radio spots, banners but also online...

                           PUBLIC SPEAKING INTRODUCTION The aim of this paper is to give you a brief overview of the main things to think about when it comes to public speaking. It includes the definition , , an illustration of the different type of presentations, and a 10 point list of how one can ruin a presentation. Despite being a seasoned public speaker myself I have to admit that some of the simple steps discussed hereinafter is something that I should adhere to more diligently myself and, more importantly should help make public speaking better experience – for both you and your audience. The take-away message If someone who missed your talk were to ask an audience member in the elevator to sum it up, what would you like that person to say? Focus on that message. Start out with this summary statement in mind and build your presentation around it. Plan your delivery There are three main ways...